Everyone: Reach out to the Timothée Chalamet stan in your life — today is a big day for them. After more than a year of anticipation, the actor’s Martin Scorsese–directed ad for Bleu de Chanel is finally seeing the light of day. Would you believe me if I told you the ad features a very charismatic Chalamet and some wonderful direction from Scorsese? That’s basically like telling you water is wet. Let’s watch, shall we?
Chalamet portrays a version of himself on a fast-moving press tour for a film in which he plays a guy named Simon. As Timmy gets shepherded through his day (by Francesca Scorsese, of course), he keeps getting flashes of his female co-star (Bottoms’ Havana Rose Liu). She is the intermediary between celebrity and art, and in the climax of the 90-second ad, she allows him to find himself. Timmy and Simon become one on a subway platform, and suddenly you want to buy cologne. That’s cinéma, baby.
The ad was filmed last April on the streets of New York, and it’s been teased by Chalamet and Scorsese every few months since then. First, there was the paparazzi footage of them actually filming, which included the megaviral video of Chalamet accidentally breaking a camera (he later told GQthat the take is in the ad).
A month later, Timmy talked to Vogue about becoming the face of Bleu de Chanel, saying of the scent, “I like that it feels a little pulled back; it’s subtle but still assertive.” Then five months went by and there was still no commercial. Early in October, Chalamet and Scorsese celebrated the campaign at Bemelmans Bar, but there was still no commercial. According to tweets from Chalamet superfan Club Chalamet, the ad was supposed to debut on October 16. That claim seems to be supported by the fact that Chalamet and Scorsese sat down for a 30-minute GQ video that came out on October 17. Seven months later, we finally get to see it.
Why did a 90-second spot take over a year to arrive? Truthfully, we’ll never know. Scorsese is a busy guy; he probably got sidetracked by editing Killers of the Flower Moon and daydreaming about a Frank Sinatra biopic. The better question is: Does the Chalamet hive like the ad they’ve been so patiently waiting for? According to Club Chalamet, “It looks fantastic.” When she’s right, she’s right.
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Olivia Craighead , 2024-05-17 18:00:31
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